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  • RCMIB 2020 is rescheduled 2021 to avoid COVID-19 pandemic. New dates for RCMIB 2021 are April 23 - 24, 2021. Based on current WHO and CDC recommendations, the RCMIB 2021 will be held on April 23-24, 2021. The last date of abstract submission is extended to February 28, 2021.

ABOUT RCMIB 2021

Globalization has revolutionized the worldwide economy by creating a technology-based competitive environment for the multinational enterprises (MNEs). However, the Covid-19 outbreak has posed an unprecedented challenge to the process of globalization. Merchandise trade and FDI flows amongst countries have plummeted, forcing many businesses to close down completely while disrupting the processes of global supply chains, sales and marketing in many others. To operate businesses in the global marketplace, firms are realizing extra competitive pressure and firms in some particular industries, such as that of entertainment, tourism and hospitality, are on the verge of facing indefinite closures in different parts of the world.

However, in order to cope with the growing pressures arising from the pandemic, many enterprises are in the process of wholesale transformations of their operations. Digital communications and remote working is the new normal, replacing in-person meetings since people are now confined to their homes. The use of the internet and social media has exponentially increased, as consumers are now using these technologies to avail a wide range of goods and services ranging from ordering household groceries and essentials to receiving consultations from their doctors. The use of mobile financial services (MFS) platforms are also on the rise as an alternative to using paper currencies and traditional banking services, which many consider to be a public health risk. Similarly, in the education sector, most schools and universities have shifted towards teaching through online mediums such as Google Classroom and Zoom, amongst others. Therefore, the effects of the pandemic are multifaceted and can be felt by stakeholder groups from all types of industries.


CONFERENCE TRACKS

  • Digital marketing
  • Fashion marketing
  • Social marketing
  • Non-profit marketing
  • Neuro-marketing
  • Online communities
  • Islamic marketing
  • Sports marketing
  • Marketing to the bottom of pyramid
  • Tourism marketing
  • Medical tourism
  • Marketing for sustainability

Authors need to upload paper at Easy Chair RCMIB dedicated page. Please register in Easy Chair and upload abstract. This does not require any payment. Authors will be notified after peer review. Then they can register.

  • Global marketing strategy
  • Export and Import Management
  • Firm Internationalization, Market Entry, and Market Exit
  • Cultural Studies
  • Global Ethics, Sustainability, and Corporate Social Responsibility
  • Global Innovation and New Product Development
  • Global Marketing Research, Big Data, and Analytics

Authors need to upload paper at Easy Chair RCMIB dedicated page. Please register in Easy Chair and upload abstract. This does not require any payment. Authors will be notified after peer review. Then they can register.

  • Sponsorships/ endorsements
  • Integrated marketing communications
  • Word-of-mouth
  • Media Studies
  • Cross-cultural communications

Authors need to upload paper at Easy Chair RCMIB dedicated page. Please register in Easy Chair and upload abstract. This does not require any payment. Authors will be notified after peer review. Then they can register.

  • Services marketing
  • Consumer behaviour
  • Branding
  • Business-to-business marketing
  • Retailing/Multichannel marketing
  • Co-creation of value
  • Trust and loyalty

Authors need to upload paper at Easy Chair RCMIB dedicated page. Please register in Easy Chair and upload abstract. This does not require any payment. Authors will be notified after peer review. Then they can register.

  • Management
  • Accounting
  • Economics

Authors need to upload paper at Easy Chair RCMIB dedicated page. Please register in Easy Chair and upload abstract. This does not require any payment. Authors will be notified after peer review. Then they can register.

WORKSHOPS

  • Timing: Time: 14:00 – 19:00 Date: 19th April, 2021
  • Detail:

    Session Leader: Dr. Asit Kumar Barma Chairperson Marketing & Professor, IFIM Business School Bangalore, India

  • Timing: Time: 10:00 – 18:00 Date: 20th April, 2021
  • Detail:

    Session Leader: Dr. Kalyan Sankar Sengupta Professor of Business Analytics, IFIM Business School Bangalore, India

  • Timing: Time: 10:00-11:00 Date: 20th April, 2021
  • Detail:

    Session Leader: Professor Dr. Jashim Uddin Ahmed Dean (Acting), School of Business & Economics and Chair, Department of Management, North South University, Bangladesh

  • Timing: Time: 14:00-18:00 Date: 19th and 20th April, 2021
  • Detail:

    Session Leader: Dr. Tamgid Ahmed Chowdhury Associate Professor of Marketing and Director, MBA and EMBA Program, North South University, Bangladesh

  • Timing: Not Announced
  • Detail:

    Session Leader: Dr. S. M. Zahid Iqbal

  • Timing: Time: 11:00-12:00 Date: 20th April, 2021
  • Detail:

    Session Leader: Dr. Bashir Hussain Assistant Professor of Marketing, North South University, Bangladesh

KEY-NOTE SPEAKERS

Professor Jeremy Clegg

Professor of European Integration and international Business Management

Dr. Surender Munjal

Centre for international Business The University of Leeds

Dr. Mohammad Faisal Ahammed

Centre for international Business - The University of Leeds

Dr. Atish Chattopadhyay

Director, Institute of Finance And International Management

Dr. Vishal Talwar

BMU University

REGISTRATION

Sign Up As a Participant

Join top of the field scholars and professionals in different tracks and participate in engaging discussions. There will be a number of workshops as well.

PRESENTERS DON'T SIGN UP HERE!

* BDT. 1000

Sign Up As a Presenter

Present to a scholarly community your research and get valuable feedback. Build a network with fellow researchers and exploit publication opportunities.

Step 1: Go to Easychair for Extended Abstract Submission

Step 2: Wait for Acceptance E-mail

* Local: BDT. 3000
* International: USD. 50
* After accceptance of the Extended Abstract

EVENT SCHEDULE

Day 1

April 23, 2021

10:00 AM – 12:00 PM

Conference by Inauguration: Professor Jeremy Clegg at AUDI 801

2:00 PM -7:00 PM

Workshop on Digital Marketing and Social Media Analytics by Dr. Asit K Barma, IFIM Bangalore at LAB

2:00 PM-6:00 PM

Workshop on Structural Equation Modeling by Dr. Tamgid Ahmed Chowdhury, NSU at LAB

2:30 PM- 3:30 PM

Conference on Global Distribution and Logistics Analytics by TBA at NAC 601, 602, 603

3:45 PM- 4:45 PM

Conference on Information Flows, Familiarity Bias, and M&A Outcomes by Professor Vishal Talwar, BML Munjal University at NAC 601, 602, 603

2:30 PM- 5:00 PM

Parallel Session on Conference Papers by Academic Presenters at TBA

10:00 AM - 12:00 PM

Workshop on Experimental Research Design: A research method for Marketing by Dr. Zahid Iqbal, NSU at LAB

Day 2

April 24, 2021

10:00 AM-12:00 PM

Workshop on Case writing skills & Qualitative research design by Dr. Jashim Uddin Ahmed & Dr. Bashir Hussain, NSU at LAB

10:00 AM- 6:00 PM

Workshop on Marketing Analytics by Professor Dr. Kalyan Sankar Sengupta, IFIM Bangalore at LAB

10:30 AM– 11:30 PM

Conference on An Analysis of Market Value and Product-Market Choices by Professor Atish Chattopadhyay, IFIM Bangalore at NAC 601, 602, 603

12:00 PM- 1:00 PM

Conference on International Mergers & Acquisitions in Emerging Markets: Bangladesh Perspective by Mohammad Faisal Ahammed, University of Leeds at NAC 601, 602, 603

2:00 PM- 6:00 PM

Workshop on Structural Equation Modeling by Dr. Tamgid Ahmed Chowdhury at LAB

3:00 PM- 4:00 PM

Conference on Global Value Chain (GVC): The role of Commonwealth and Bangladesh by Dr. Surender Munjal, University of Leeds at NAC 601, 602, 603

4:00 PM- 6:00 PM

Closing & Best Paper Presentation on Closing Program by Conference Chair

10:00 AM- 12:30 PM

Parallel Session on Conference Papers by Academic Presenters at TBA

2:00 PM– 4:00 PM

Parallel Session on Conference Papers by Academic Presenters at TBA

EVENT ORGANIZERS

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Department of Marketing International Business

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Institute of Finance and International Management

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BML Munjal University
School of Management

PUBLICATION OPPORTUNITIES

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Conference Proceedings
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North South Business Review
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Journal of Global Marketing

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